Aurma.kz
Online Pharmacy
A service designed to enable at-home delivery of both prescription and over-the-counter medications, providing a safe, convenient, and user-friendly pharmacy shopping experience.
Developed user flows, wireframes, and modern UI, enabling seamless prescription ordering, real-time tracking, and accessible medical info for customers and pharmacists.
Central Asian health-tech marketplace specializing in fast and convenient delivery of prescription and over-the-counter medications across Almaty and Astana. With over 20,000 items—ranging from medicines and supplements to baby care and hygiene products—it offers same-day delivery from local pharmacies and an intuitive search that understands both brand names and common uses. Users can easily reserve items for in-store pickup or schedule delivery within hours. The app also features promotional bonuses, letting customers accumulate and redeem points for discounts up to 70%. Positioned as Almaty’s first health-tech pharmacy marketplace (founded in 2024), Aurma.kz is building a scalable digital pharmacy ecosystem through modern infrastructure and seamless UX across platforms.
Online Pharmacy MVP Design
The mobile app was designed from the ground up to enable users to order both prescription and over-the-counter medications for home delivery. As the only designer, responsibilities included developing the information architecture, user flows, wireframes, and UI.
The MVP focused on essential e-commerce features: product listings, cart, checkout, and order tracking — all optimized for clarity and ease of use, especially for users unfamiliar with online pharmacy services.
Design decisions were based on user interviews and validated through usability testing with real pharmacy customers. Feedback guided improvements to navigation and checkout, helping deliver a clear and efficient first-time user experience.
